Category: Social Media
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Multichannel Mania at the 2009 Forrester Consumer Forum
Just back from the Forrester Consumer Forum. I say just back, but actually it took place in my hometown, Chicago. There was a great turn out and some very engaging keynotes. One of the major benefits of attending a Forrester event is the quality of presenters and attendees. I had…
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Lessons Learned from Two Years of Blogging
“Today is my second anniversary of being a blogger,” he said, as the neon applause sign over his head lights up. October 13, 2007 was the first day I set-up this WordPress blog. Social Media was growing fast and I wanted to learn more about it for business as well…
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Who, What, When, Where, Why
As someone who reads newspapers, printed on paper thank you, I’ve been intently following the downward spiral of this industry over the last several years. I acquired the habit of reading the paper from my father and there was a point in my lifetime when nearly every adult read the…
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Does the Internet See the REAL Me?
Privacy and identity are lightning rods when you talk about the Internet. Many of us are social animals and are apparently somewhat fearless when it comes to using the web to share, gather and communicate. Our polar opposites wouldn’t go anywhere near anything as risky as that, fearing others will…
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Is Yahoo Stalking Twitter?
Many of us have been wondering if, or really when, someone would try to compete head to head with Twitter. We all know of Twitter’s explosive growth and we love it and hate it, but use it. To date there has yet to be a worthy competitor. Perhaps that’s changing.…
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User Generated Content Disrupts Brand Search Results
In a June 8, 2009 article from Marketing Vox and Nielsen BuzzMetrics SES Magazine entitled Turning Blogs and user-Generated Content Into Search Engine Results, Chris Aarons, Andru Edwards and Xavier Lanier state: 25% of search results for the world’s Top 20 brands link to user generated content This is probably at…
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Note to Consumers, Operators are Standing By
A growing number of consumers are posting comments about a product or experience they’ve had with a brand on a blog or Twitter and expecting the company to come right back that same day with a personalized message and solution. I’ve seen isolated incidents where some consumers return to the…
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Risk, Innovation & Social – Three days with Forrester
This was my 17th Forrester event. That seems like a lot doesn’t it, and many of you might be wondering why I keep going back. The reasons are; great venues, smart analysts, keynotes by real-world practitioners working to solve today’s problems and stellar networking opportunities. The icing on the cake…
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Is Twitter Losing its Value Exchange Power for the Individual?
It’s only 3 years old, but Twitter seems to be transforming faster than it’s adding users. Two years under the radar, one year in steady growth; the fourth year (over 14 million members) is shaping up to possibly be “thee” year it will flirt with the mainstream. And that’s when…
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Take Social Media Stealth, At Least for Now
I’ve been following interesting discussions lately about the use of the word Media in Social Media. Josh Bernoff of Forrester Research takes his usual professorial approach (that’s a compliment Josh). He points out that media evokes advertising which is one way, but all social web sites/technologies are two way. He…
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Sizing your Social Media Audience
Forrester Research publishes and tracks a social engagement “Ladder of Participation.” It’s a framework, based on consumer research, for categorizing users of Social Media by activity and age. This construct has some longevity and I would recommend you spend some time with it. But companies already have their own ways…
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Will the Next Agency be the Client?
I’ve worked with agencies nearly all my professional life. Big, small, east coast, west coast, midwest, south, you name the region, I’ve worked with a company based there. Always thought I should switch sides at least once in my career and work for one, but so far the opportunity hasn’t…
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Kosmix.com – Table of Contents for the Web
My roots are in books. I ran a chain of retail bookstores in the ’80’s, became a buyer at a wholesaler responsible for making fiction and non-fiction merchandising decisions for dozens of national chains, and eventually evolved to publishing. As the web emerged one of the obvious shortcomings I observed…
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All the News That’s Fit to Digitize
There is a precipitous drop in printed newspaper readership. Digital media delivers the same information more quickly, more efficiently and of course in an interactive manner that paper can’t touch. But touch is an important distinction. You can touch a newspaper. How many of us love to wake up Sunday…
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Flickr Photostream Mining
Just this week I’ve had two messages in my flicker mailbox from organizations who have seen photos in my photostream and requested permission to use them for their online publications. One was nowpublic.com, a participatory news network site that bills itself as a platform for citizen journalism. The other was…
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Tweetie is now Twitter on my iPhone
I’ve tried several Twitter iPhone applications, Twitterific, Twitfire, Twittelator and most recently Tweetie. Here’s my take. Twitteriffic has a richly designed screen with a nice collection of settings that mirror the iPhone interface. It’s pretty fast, but unless you upgrade you get ads. Twitfire is essentially a quick way to…
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Movie Studios Try to Reinvent Themselves in 3D
U.S. film studios enjoyed a lock on the moving picture experience for many years before television invited itself to the party. Movie moguls were afraid that television was replicating the movie house experience so they completely changed the format from a standard 4:3 aspect ratio screen to a much wider…
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Rapid Fire Marketing Techniques are Required for Social Sites
The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like…
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Mumbai Tragedy will be Game-Changer for Social Media
I was up very late last night tracking the terrorist attacks in India on Twitter using TweetDeck and Tweet Grid. My mind flashed back to September 11th and the parallel was immediately made by dozens of people and news agencies. My wife was upstairs watching the events unfold as Breaking…
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Why I’m on Twitter and How I Use It
When I welcome my latest Twitter followers I link them (you?) to this post. If you have arrived here from that Tweet, thank you for following me. If you simply found your way to my blog, and you’re on Twitter, please feel free to follow me at twitter.com/stevefurman. If you’re…
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