Category: Engagement

• Apple Culture Customer Experience Design Dreams Engagement Marketing

  Apples will Continue to Fall from Trees

  It’s not so much that Steve Jobs has stepped down as the head of Apple that saddens me, it’s the reason why he is stepping down. Cancer invades so many people’s bodies and it’s a ruthless scourge. Regardless of which side of the technology war you are on, no one…

  August 24, 2011
• Customer Engagement Design Engagement Facebook Marketing Social Media Social Networks

  Facebook is a Tough Place for Brands to Call Home

  There’s no denying that Facebook is becoming a major channel for brands on the planet. I spend quite a bit of time there and likely you do as well. Brands are investing significant amounts of thought, human capital and money in hopes of garnering customer engagement and eventually revenue. But…

  April 9, 2011
• Convergence Cross Channel Experience Engagement Metrics Multichannel Social Media

  eMetrics Marketing Summit 2011 – Data Storytelling

  This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a panel about social media metrics and so I arranged my schedule to specifically attend that Monday session. Fly in late Sunday and back out early…

  March 15, 2011
• Convergence Engagement Financial Services Google Mobile

  Think Finance with Google: Tortoise and Hare Mash-up

  It’s been more than two years now since Lehman Brothers collapsed, signaling the public start of the worst economic crisis in U.S. history. Two years in a downward spiral, followed by a bit of leveling off and now a narrow beacon of light piercing the blackness. Despite all those headwinds…

  November 20, 2010
• Brand Customer Engagement Engagement Networks Social Media

  The Soul of a Brand

  What’s your soul worth? Bart Simpson sold his to Milhouse for $5.00. I would say he may have left some money on the table. Not to worry, this post is not about any particular spiritual compass, but it is the longest post I’ve ever written, 1,486 words. Let’s say that…

  October 18, 2010