As the calendar has turned to 2011, we have been inundated with an endless barrage of Social Media predictions compiled by experts and dabblers alike. Some of what I have read are excellent and well informed perspectives backed by data and research, while others appear to be, well, nil-informed. As Yogi Berra once said, “Prediction [...]
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Forrester Consumer Forum 2008: Maslow is Dead – First in a Series
October 31, 2008
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I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the company, value their people and study their work. It’s a day and a half of data, insights and big thinking with a sprinkling of small track sessions scaled down to [...]
Read moreThe Shifting Inbox and its Potential Effects on Email Marketing
October 17, 2008
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My email habits are changing and I’ll bet yours are too. My desktop email client was the sole place I would go to check, read and send email. Unlike many, I never adopted Hot Mail and although I have a Gmail account I rarely use it. That was then, This is now, I’m fully embedded [...]
Read moreRethinking Social Media in an Economic Downturn
October 9, 2008
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It doesn’t seem like that long ago we were in the midst of the dot com bust. Remember shredding the brokerage statements without even opening them? Remember going through all those organizational exercises at work and being asked to do more with less? We got really good at it as I recall, and it appears [...]
Read moreManaging Your Career with Social Media
September 29, 2008
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There are many reasons people use social media. Some use it as a forum for stating opinions, others to keep in touch or getting back in touch. Still some for no other reason than it’s interesting and fun. Most of us connect on Linkedin, to keep our eye out for a new journey or just [...]
Read moreHere Comes Everybody: The Power of Organizing without Organizations – Book Notes
August 13, 2008
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Clay Shirky’s book, Here Comes Everybody: The Power of Organizing without Organizations combines the revolution of social networking with real world, real people examples. Throughout the book, Mr. Shirky takes what could have easily ended up as classic case studies (boring) and brings them to life with characters and a sense of drama. This technique [...]
Read moreGroundswell: Winning in a World Transformed by Social Technologies – Book Notes
August 7, 2008
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It seems all the marketing world is abuzz over social media. Everyone wants to do it, but there is no best practices approach to follow. That is until now. Charlene Li and Josh Bernoff, two high powererd analysts at Forrester Research published a book this spring containing their recipe for starting and nurturing social community. [...]
Read moreWordPress iPhone 2.0 Application
July 22, 2008
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I’m writing this post on my iPhone using the just released WordPress application. Seamless install, and access to all my categories. Allows you to insert a photo from your iPhone library or take one with its camera. You can preview your work and when ready set a publish date and time. If you are browsing [...]
Read moreFlock Seamlessly Merges Browser and Social Media
July 1, 2008
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Social community sites are popping up all over the web. If you’re active on several of them, like me, you are constantly navigating back and forth to see what’s going on, comment, blog, etc. It’s constant clicking and page loading. Having all this inside a browser would be a cool idea wouldn’t it. Well it’s [...]
Read moreMore Thoughts About Social Media
June 3, 2008
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You’re in a meeting with marketing execs (or you are marketing exec) and the topic is social media. The various constituents around the table have come with their usual analog playbook. “Tell them how great our products are, get them to buy, here’s where we make our money,” blah, blah, blah. One of the first [...]
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