Category: Marketing

• Books Facebook Film Film Reviews Film Scores Hollywood iPad Marketing

  Les Miserables Close-up

  Les Misérables has been told countless times since Victor Hugo gave us his enormous novel. I uncovered over 50 small and large screen versions with only modest effort. Even Orson Welles tackled it on radio in 1937. Les Misérables is probably best known in contemporary times as a musical that began…

  December 31, 2012
• Apple Culture Customer Experience Design Dreams Engagement Marketing

  Apples will Continue to Fall from Trees

  It’s not so much that Steve Jobs has stepped down as the head of Apple that saddens me, it’s the reason why he is stepping down. Cancer invades so many people’s bodies and it’s a ruthless scourge. Regardless of which side of the technology war you are on, no one…

  August 24, 2011
• Customer Engagement Design Engagement Facebook Marketing Social Media Social Networks

  Facebook is a Tough Place for Brands to Call Home

  There’s no denying that Facebook is becoming a major channel for brands on the planet. I spend quite a bit of time there and likely you do as well. Brands are investing significant amounts of thought, human capital and money in hopes of garnering customer engagement and eventually revenue. But…

  April 9, 2011
• Customer Engagement Forrester Research Marketing Measurement Metrics Networks Social Media Social Networks Twitter

  Adaptive Marketing: Coping with Real Time Customers

  The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forrester speakers and presentations by big brands who have been working to either adapt their own marketing efforts to…

  May 14, 2010
• Marketing Software Technology

  The Art of Selecting a Technology Vendor

  Lots of us find ourselves in a situation where we need to either acquire a new technology or replace a current supplier with someone else. It’s a complicated discussion to be taken seriously. I’ve probably led no less than 25 of these initiatives over my career. Some years ago we…

  May 5, 2010
• Marketing MCD Online Strategy Television

  A Great Online Experience is like The Twilight Zone

  Updated: February 8, 2009 The classic 30 minute television drama is all but extinct, having given way to reality shows and various forms of forensics and autopsy programs. Thanks to Me TV and Nick at Nite numerous classic (and not so classic) shows still live. There is one show from…

  February 3, 2009
• Film Hollywood Marketing Movie Business Social Media Technology Television

  Movie Studios Try to Reinvent Themselves in 3D

  U.S. film studios enjoyed a lock on the moving picture experience for many years before television invited itself to the party. Movie moguls were afraid that television was replicating the movie house experience so they completely changed the format from a standard 4:3 aspect ratio screen to a much wider…

  January 13, 2009
• Advertising Marketing Social Media Social Networks Technology

  Rapid Fire Marketing Techniques are Required for Social Sites

  The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like…

  December 14, 2008
• Customer Experience Forrester Research Marketing Uncategorized

  Forrester Finance Forum 2008 – First of Three

  Great Customer Experience: Easy to Say, Hard to Do. Just returned from the Forrester Research Finance Forum held in New York June 23rd and 24th. Forrester is a research company that does an excellent job at spotting trends, doing deep dive research, and providing companies with helpful insights. I have…

  June 25, 2008
• Apple Convergence Customer Experience Marketing Social Computing Technology User Experience

  Human + Machine = Manifesto

  For purposes of the post, Human is the Marketing department and Machine is the IT department. Manifesto is my rant. Nothing should be read into the terms. I have the highest regard and respect for IT and Marketing people (I am one) everywhere. I attended Interwoven’s annual client summit, GearUp…

  May 6, 2008
• Convergence Forrester Research Marketing NeuroMarketing Technology Usability User Experience

  NeuroMarketing – New Tools For Engaging Customers

  Fast forward to some time in the future. The marketing game has completely changed, having evolved beyond test and control, research, etc. Imagine you can understand how your customers react to your products. By react I mean physical responses such as eye movements, heart rate, breathing pace, galvanic skin response…

  April 20, 2008
• Blogging Forrester Research Marketing

  CEO Follows Advice of Deity, Decides to Blog

  Part II from the Forrester Marketing Forum held in Los Angeles, April 7-9, 2008. Part I, Understanding Customer Engagement is here. Forrester’s CEO, George Colony led off the second day with a talk entitled Confessions of a CEO Blogger. As he tells the story, he had a dream some years…

  April 13, 2008
• Convergence Google Marketing Online Strategy Publishing Social Networks Uncategorized

  Participation, Power and Social Influence Marketing

  So much talk about social media. It can’t be ignored by firms who want to find more effective ways to market. Everywhere pundits are saying that advertising, as we know it, is dead. That social is the next thing. If we create an environment or community where customers can help…

  March 24, 2008
• Marketing Online Strategy Social Networks

  Social Influence Marketing – Learn or Burn

  Everyone is a buzz about social networks and the impact they will have on marketing. As a marketer myself, it’s something I have been thinking a lot about lately. The world is changing, converging and seems to be getting smaller. As a result the market size and opportunity is getting…

  March 8, 2008